inbord for copywriters
An online space for your clients: editorial brief, access and copy approval
With inbord, you open a space for each of your clients. Your client fills in the editorial brief, uploads their documents and logins, and approves each piece of copy. They get in through a link, without creating an account.
Free, no credit card. Your client has no account to create.
Aubiers Vineyard
Website copy · 8 pages · Delivery on October 18
Brief
Tone
Warm, no wine jargon. We're talking to enthusiasts.
Words to avoid
“Exceptional terroir”, “time-honored craftsmanship”.
Files
Messages
The home page is perfect. Approved, you can keep going.
Thanks! Wines and Visits pages this week.
30% deposit
Paid by card, held until approval
The usual problems
The brief is incomplete
Audience, tone, keywords, words to avoid: without them, the first draft mostly serves to discover what your client expects.
Logins come in one at a time
CMS, Search Console, analytics tools: every login needs a reminder.
Reviews happen on copies
Copy is reviewed across several duplicated documents, and it's hard to know which version is the right one.
How it works with inbord
Your client gets a link. Everything else happens in their space.
- 1
Your client fills in the editorial brief
Audience, tone, keywords, examples they like, banned words, priority pages. Your client answers before you start writing.
- 2
Logins in a vault
CMS, Search Console, analytics: your client stores their credentials encrypted, not in an email. A code for every view.
- 3
Your client approves each piece
Each piece of copy is uploaded as a deliverable, commented on or approved in one click.
- 4
Payment and reminders
Optionally, card payment follows approval. And if the space stays unopened, inbord follows up with your client for you.
The questions to ask in your brief
What a good brief should ask, for copywriters. With inbord, your client answers in their space, and you reuse the questionnaire on every project.
- Who exactly is this copy for?
- What tone do you want, and do you have examples you like?
- Which words or phrases should be avoided?
- Which searches do you want to be found for?
- Which pages are the priority?
- Who reviews and approves, and how quickly?
Your questions
Can my client annotate my copy directly?
They approve the copy or request changes with a note, on the deliverable itself, and can upload an annotated version to the space. Everything stays in the same project, not in copies.
Does it suit an SEO consultant who needs lots of logins?
Yes. The vault holds as many credentials as needed, encrypted, and every view requires a code. You get them without them passing through email.
I do recurring work for the same client. How does that work?
Keep one space per assignment, or one long-running space, your choice. Your client finds their link and the full history.
